Burger Incredible
High-Converting WordPress Site with Active Meta Campaigns
THE CHALLENGE
What needed solving.
Burger restaurant needed a professional website and a Meta advertising strategy that could drive consistent foot traffic and online orders.
THE SOLUTION
What we built.
The Burger Incredible website was built to convert visitors into orders, not just to look good. Every design decision was made with that in mind. We built the site on WordPress with a clean, fast-loading structure that works on mobile without friction. One of the key features is a persistent floating order button that stays visible as users scroll through the menu. It removes the step of hunting for the ordering link and keeps the path to purchase as short as possible. The menu is structured for readability: categories, clear item names, pricing, and photography that makes the food look as good as it tastes. Google Maps is integrated on the contact page and the ordering system connects through to their delivery platform. On the advertising side, we run Meta Ads with a Traffic and LPV objective. The pixel is fully mapped with custom JavaScript events covering InitiateCheckout, FindLocation, ViewContent, and Lead. Conversions API is implemented for server-side attribution, ensuring accurate tracking despite iOS privacy restrictions. Retargeting audiences are built from site visitors, Instagram and Facebook engagers, Reel viewers, and people who clicked on ads, across a 180-day window. Social media management runs alongside the paid campaigns with monthly photography and Reels keeping the content fresh.
THE RESULT
What happened.
Consistent order volume through a conversion-focused site and active paid campaigns. The floating order button keeps the path to purchase visible at every scroll point. Meta Ads and social running in parallel, each feeding the other.
Client Review
“These guys have done phenomenal work for the business. They're extremely professional and very friendly. The photos/videos done by them always come out amazing. If you're a business and you're thinking about starting with Adelaide Socials I strongly recommend that you go through with it. You won't be disappointed!”
Burger Incredible
Burger Incredible
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