Luigi's Deli
18-Page White Label Rebuild with Complex SEO Migration
THE CHALLENGE
What needed solving.
This project came to us as a white label engagement. The end client was managed by another party and our work was delivered under their banner. The site was a high-traffic deli destination that had outgrown its existing platform and needed a complete rebuild without losing a single ranking.
THE SOLUTION
What we built.
White label work of this kind is some of the most demanding we take on. The client cannot be named publicly, but the scope speaks for itself. An 18-page WordPress rebuild, built pixel-accurately from provided Figma designs. The site carried years of search equity and significant organic traffic. Every URL, every redirect, every piece of content had to be accounted for before a single line of code was written. We built a complete URL map, matched every existing page to its new equivalent, and implemented the redirect architecture before launch. Post-migration, rankings held. Traffic held. The build was invisible to Google. That is exactly what a successful migration looks like. Custom development throughout meant the final result matched the Figma designs precisely. No template compromises.
THE RESULT
What happened.
18-page site rebuilt and launched with full SEO equity preserved. Zero ranking drop post-launch.
TECH STACK
SERVICES