Sisu Society
Full-Service Launch: Website, Ads, Social and Print for a New Beauty Studio
THE CHALLENGE
What needed solving.
Sisu Society was a brand new beauty and wellness studio opening in Hazelwood Park with nothing built yet — no website, no ad accounts, no social presence, no printed materials, and no promotional strategy. Everything had to come together at once and be ready for a fixed grand opening date. On top of the build, the studio needed a launch offer and an ongoing promotional plan that would actually get people through the door in week one, not just brand awareness for later.
THE SOLUTION
What we built.
We were involved from the ground up. That started with a custom WordPress website built around the studio's ten treatments, from lymphatic drainage and laser hair removal to Reiki and infrared, with a full membership structure and a design system built to match the brand. Alongside the site, we designed the printed materials for launch, treatment menus, in-studio signage, and gift card collateral, so the digital and physical experience matched from day one. On advertising, we built the full Meta Ads account from scratch: custom audiences, a pixel with checkout-event tracking, and a multi-campaign structure covering bookings, brand awareness, and retargeting. As real performance data came in post-launch, we rebuilt the account around what was actually converting, shifting to sales-optimized campaigns sending traffic directly to the booking flow, and standing up a dedicated campaign for laser hair removal once it proved to be the studio's hero treatment. Social media management covers ongoing content creation and posting across Instagram and Facebook, and email marketing runs through a Mailchimp integration connected straight into the website. We've also worked closely with the owner on promotional strategy beyond the opening offer, including planning the studio's next promotion around a local charity partnership rather than another straight discount.
THE RESULT
What happened.
Sisu Society launched on time for its grand opening with a full digital presence in place from day one. Early advertising performance has consistently beaten industry benchmarks for the beauty and wellness category on cost per click and click through rate, and the studio's booking flow has been generating real, trackable bookings since opening week. This is very much an early, in-progress story rather than a finished one — the account is still being refined as more data comes in, but the foundation is built and the trajectory is a strong one for a business only weeks old.
Client Review
“Couldn't recommend Adelaide Socials enough! From the very beginning, they've been so professional, creative and genuinely invested in helping our business grow. They understand social media, websites, email marketing and know how to create content that actually captures attention, and have been such a pleasure to work with.”
Domenique Caraccia
Sisu Society
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